Behrouzi says the company wants to people to have fun.
The frames have more purpose than beautifying a self-portrait. Behrouzi calls video dating largely uncharted territory, but points to Snapchat’s success as an admirable model. “With Lively, you’re posting/sending videos to people you don’t know, which can be intimidating.” Video has the potential to make the vetting process easier, says Marcel Cafferata, creator of 2012 video app Video Date.
The majority of the most popular dating apps — like Tinder, Happn, and Hinge — don’t allow users to share or upload videos.
Even newer apps, like Hater or Wingman, stick to photos.
These dating companies have yet to find a silver bullet for video moderation, and so the responsibility often falls onto users.
Dating apps, eager to differentiate themselves, are quick to try new trends.
But when it comes to the biggest push in social media — video — options are curiously lacking.
You’re showing your flaws, your personality, the real you — and that can be terrifying.” Lively launched in 2016 under the umbrella of Zoosk, an online dating site and mobile app; Behrouzi also acts as the company’s senior vice president of product.
In March, Lively introduced Quickies, a Snapchat-like feature that allows users to record short clips of themselves with frames and filters.